Brian Metzger
Brian Metzger is Vice President for North America at Prosur, bringing nearly 30 years of experience across the U.S. food industry. With an M.S. in Meat & Food Science from Iowa State University, he combines deep technical expertise with a practical understanding of how regulation, innovation, and consumer expectations intersect in real-world food production.
Prosur is a food-biotech pioneer best known for revolutionizing meat processing by eliminating nitrites, phosphates, and synthetic additives using nature-powered technologies — delivering full-flavor, clear-label products that strengthened trust, transparency, and authenticity. Today, Prosur applies the same disruptive mindset across the broader food and beverage landscape, from fermentation-driven solutions and smarter sweeteners to high-functional fiber and cocoa alternatives.
Through its Get it Natural™ Toolbox, Prosur unlocks natural synergies across food matrices to enhance taste, color, freshness, and food safety — enabling scalable, transparent, and future-proof products without compromise.
At Future Food-Tech San Francisco, Brian represents a company built on the belief that policy shifts and consumer pressure are catalysts for better food — not barriers. By connecting regulatory change, consumer expectations, and scalable innovation, he brings a grounded U.S.-market perspective on how initiatives like MAHA can accelerate healthier, more transparent, and commercially viable food systems.
Sessions
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MAHA Unpacked: The Impact & Opportunity of Policy Shifts to Healthier Food Systems19-Mar-2026Main Stage
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