With over 20 years of experience in the Food & Beverage industry, Eva Hurt is a distinguished leader in Scientific & Regulatory Affairs (SRA), renowned for her strategic vision and global expertise in compliance, innovation, and advocacy. She has held leadership roles across Europe (EU, UK, Switzerland), Asia (Singapore), and North America (Washington, D.C.), successfully navigating complex regulatory landscapes in both corporate and trade association environments, including Food Drink Europe in Brussels. As Vice President, Scientific & Regulatory Affairs at The Coca-Cola Company, Eva spearheads strategic initiatives across the U.S. and Canada, driving advocacy, compliance, innovation, and packaging graphics. She fosters cross-functional collaboration, leveraging her deep regulatory expertise to ensure ingredient protection, product permissibility, and claims substantiation. Through her leadership, Eva empowers her team to navigate regulatory complexities, supporting business growth while upholding the highest standards of scientific and regulatory excellence.