Jack Bobo is the Executive Director of the UCLA Rothman Family Institute for Food Studies. Previously, he led the Food Systems Institute at the University of Nottingham. Jack's extensive experience spans roles as the Director of Global Food and Water Policy at The Nature Conservancy, CEO of Futurity, a food foresight company, and as a senior advisor on global food policy at the U.S. Department of State. Jack is the author of Why Smart People Make Bad Food Choices, a book that unpacks how our food environment has fueled the global obesity crisis and highlights the role of behavioral science in tackling food policy challenges. Known for his expertise in global food systems, Jack has delivered over 500 keynote speeches across 50 countries, inspiring audiences on topics like food security and agricultural innovation. Jack holds a J.D., an M.S. in Environmental Science, a B.S. in Biology, and a B.A. in Psychology and Chemistry, reflecting his interdisciplinary approach to reshaping food policy and sustainability.