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Seth Crass
Seth Crass is a leader with experience in food science, quality assurance, and product innovation with a focus on driving healthier, sustainable consumer products. As Senior Director of Quality, R&D, and Regulatory at OLIPOP, he blends expertise in food system resilience, ingredient innovation, and regulatory strategy to advance better-for-you beverages that meet evolving consumer demands. Seth brings a unique perspective on clean label formulation, high-value ingredient development, and navigating the complex interplay between health, taste, and sustainability—core topics shaping the future of food innovation. His work focuses on advancing breakthroughs in nutrition, reformulation, and manufacturing that can stack up both economically and environmentally.
Seth has built his career at the intersection of science, policy, and product development. He is passionate about leveraging emerging technologies and collaborative partnerships to solve industry challenges, such as AI-enabled innovation, scaling novel ingredient production, and supply chain resilience. As the food landscape evolves toward healthier systems supported by smart policy and cutting-edge research, Seth’s insights contribute to the global conversation around sustainable nutrition, regulatory foresight, and real-world application of transformative food-tech solutions.
Sessions
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The Wellness Wave: Enhancing Health with Functional Food & Beverage Innovation20-Mar-2026Main Stage
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