MAHA in Practice: Rethinking UPFs Through Food-First Systems
As nutrition policy increasingly targets UPFs, the key challenge is how food systems can evolve without compromising safety, functionality, or scale. This session builds on the MAHA discussion with a deep dive into food-first systems that replace synthetic additive models. We will explore fermentation, natural food protection, nitrite-elimination, smart sweetening, and fiber-rich solutions across meat, confectionery, beverages, and other food matrices. The session will feature ready-to-use, policy-ready ingredient solutions from Prosur’s Get It Natural™ Toolbox in global commercial use. It will share industry insights showing how protecting food with food delivers healthier products while meeting consumer expectations for transparency.
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