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Designing for the GLP-1 Consumer: From Nutrient Density to Behavioral Change
- With the widespread uptake of GLP-1 solutions, how are food and ingredient leaders creating nutrient-dense solutions to support satiety and complete nutrition for consumers with reduced appetites?
- Can food replicate the effects of GLP-1s? What role do natural alternatives play in this space, and how realistic is it to expect food-based solutions to deliver similar outcomes?
- What developments have been made to create effective companion products that support the user journey, and where are the gaps in the market?
- As GLP-1 formats evolve, what impact could a widely available pill have on consumer behavior, and how should the food industry prepare for an even broader uptake?
- How is the GLP-1 trend reshaping consumer expectations around food functionality, convenience, personalization, and how are brands responding?
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