UPF REPORT: Consumer Insights to Design Products that Consumers Want

20 Mar 2026
Main Stage
Main Stage

As the spotlight on Ultra-Processed Foods (UPFs) intensifies, what do consumers really understand about them and how does this shape their expectations?

In a report from Lumina Intelligence, discover exclusive findings on consumer perceptions of UPFs, what they’re looking for in product innovation, and how they want food to support their health and wellbeing.

Gain actionable insights to inform product development and align with evolving consumer values.