Kraft Heinz Innovation Challenge: Unleash the Power of Tomatoes from Seed to Shelf

Kraft Heinz and Future Food-Tech joined forces to seek innovative solutions from start-ups to unleash the power of tomatoes, delivering on taste, sustainability, nutrition, convenience and/or affordability.

Solutions may include ingredients, processing, and packaging technologies, in addition to finished products. Kraft Heinz is most interested in companies that have proof of principle and prototypes.

UPDATE – CONGRATULATIONS TO GREENSPOT TECHNOLOGIES, CROWNED THE WINNER AFTER THREE FANTASTIC PITCHES FROM OUR THREE FINALISTS. SCROLL DOWN FOR PROFILE INFO.

Solutions can include, but are not limited to:

Taste

• Innovative sensory experiences (e.g., flavor, texture).
• Unlocking fresh tomato flavor and color.
• Delivering taste with reduced added salt and/or sugar.

Nutrition

• Increasing essential vitamins, minerals, protein and/or fiber.
• Ingredient simplification.
• Providing functional benefits.

Convenience

• High quality new product formats (e.g., snacks, meals).
• Natural shelf-life extension.

Sustainability

• Upcycling side streams (e.g. tomato pomace, water, leaves).
• Regenerative agriculture.
• Sustainable materials.

Affordability

• Breeding techniques to increase crop yields and resiliency.
• Improving production efficiency.

The Prize? The Innovation Challenge Winner will unlock fantastic growth opportunities, including:

• Coaching and expertise from Kraft Heinz North America that may encompass technical, regulatory, innovation, marketing, scale up and distribution guidance
• Access to Kraft Heinz facilities for on-site support

All finalists will enjoy brand visibility to Future Food-Tech’s global network, culminating in a live pitch on stage in San Francisco in front of the summit’s high-profile audience of investors, corporates and food brands, with two days of networking and insights.

The three finalists pitched to the Kraft Heinz judges and a global summit audience of food brands, corporates and investors at the Future Food-Tech summit on March 16, and the winning start-up was revealed by Kraft Heinz live on stage.

**UPDATE – CONGRATULATIONS TO GREENSPOT TECHNOLOGIES, CROWNED THE WINNER AFTER THREE FANTASTIC PITCHES FROM OUR THREE FINALISTS.**