The Clean Label movement marks an undeniable transformation of the American consumer and the food industry.
As the industry evolves, understanding what consumers expect and want is critical to success. To consumers, Clean Label represents a future with ingredients that are healthy, sustainable and nutritious. In Beyond the Label, Kerry measured consumer perceptions about 54 specific ingredients to understand how “no-no” ingredient lists and nutritional standards are changing across generations. In addition, Kerry found barriers to growth in Clean Label, while also providing insights to these challenges on the Clean Label journey.
Find out why consumers demand the whole package when it comes to Clean Label with Kerry’s Beyond the Label.
Download your copy of this essential report today!