Leading Hemp Foods Brand Expands Wellness Portfolio with Innovative Bioactive-Rich Fiber Solution, Exclusively at Whole Foods Market Stores Nationwide

Manitoba Harvest, the global leader in hemp foods and a wholly-owned subsidiary of Tilray Brands is partnering with Bioactives company Brightseed to revolutionize the functional fiber market with a breakthrough product: Manitoba Harvest Bioactive Fiber. This multi-benefit fiber solution, powered by Brightseed® Bio Gut Fiber, is now exclusively available at Whole Foods Market stores nationwide.

Furthering Manitoba Harvest’s 25-year commitment to transform consumer health through the power of hemp, new Bioactive Fiber helps close the fiber gap for consumers. Manitoba Harvest Bioactive Fiber leverages Brightseed’s novel ingredient made from upcycled hemp hulls, the outer shells of hemp seeds. AI-led research identified hemp hulls as an untapped source of dietary fiber and gut-health beneficial bioactives.

Jared Simon, President of Manitoba Harvest and Tilray Wellness, expressed excitement about the launch, stating, “With the debut of Manitoba Harvest Bioactive Fiber, we’re not just introducing a product; we’re rediscovering the nutritional capacity of hemp after nearly 70 years in the dark. Bioactives are gaining huge strides in nutrition science but are largely undiscovered and remain underutilized in health foods. At Manitoba Harvest, we’re on a mission to harness the wellness potential of hemp with simple health solutions that contribute to a sustainable future.”

Lighten up with Bioactive Fiber
Science has established that dietary fiber is essential for supporting gut health including digestion, bowel regularity and weight management, but today, 95% of Americans do not consume the recommended daily intake of fiber. Manitoba Harvest Bioactive Fiber provides 6g of both soluble and insoluble fiber per serving and is the only fiber solution containing two powerful hemp-based bioactives for gut health.

Fiber Benefits:

  • Promotes a healthy gut
  • Supports healthy digestion and bowel regularity
  • Helps to reduce bloating and gas
  • Supports weight management

The key ingredient is Brightseed Bio Gut Fiber, an organic hemp fiber that’s rich in naturally-occuring bioactives found in hemp hull. Brightseed proprietary AI platform, Forager®, discovered two bioactives NCT (N-trans-Caffeoyltyramine) and NFT (N-trans-Feruloyltyramine) were strongly present in hemp hull. NCT and NFT are phenolic compounds that research has shown may strengthen the gut lining to help maintain healthy gut barrier function.1 The gut barrier acts like a protective shield in the digestive system, allowing essential nutrients to be absorbed while keeping out harmful substances and pathogens.

“Manitoba Harvest is a visionary leader bringing hemp to consumers worldwide. We are thrilled to be working with such an impassioned partner to bring forward new discoveries on hemp’s health value out of the lab and onto consumer shelves,” said Sofia Elizondo, co-founder and chief operating officer, Brightseed. “Bioactives are the unsung heroes of proactive health and today, the majority of people don’t consume enough to capture the full impact of their benefits. Now that our AI Forager is powering the discovery and understanding of bioactives at an unprecedented rate, our mission at Brightseed is to transform those insights into accessible and powerful wellness products across the globe.”

Reinforcing Manitoba Harvest quality standards, the product is certified Organic, Non-GMO Project Verified, Kosher, and Vegan. To enjoy the benefits of Manitoba Harvest Original Bioactive Fiber, simply mix 1 heaping tablespoon (10g) with 6 ounces of water, stir, and drink quickly. The product comes in an 8oz package with a suggested retail price (SRP) of $19.99.

About Brightseed
Brightseed is a pioneer in biosciences and artificial intelligence that illuminates nature to restore human health. Brightseed’s Forager® AI platform accelerates bioactive discovery, biological validation and ingredient formulation from years to months, rapidly revealing new connections between nature and humanity. Brightseed produces clinically proven bioactives for dietary supplements, food & beverage CPG, specialty nutrition and medical foods to power proactive health worldwide.

Connect with the Brightseed team at Future Food-Tech in San Francisco on March 21-22, 2024 where Co-Founder and COO, Sofia Elizondo will share her expertise on the panel session ‘Creating Nutrition-Centric Foods through Fortification and Bioactives’. Register for your summit pass here:  https://bit.ly/3RzpyF8