Lumina Report

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Future Foods: how the UPF debate is reshaping consumer behaviour is a definitive, data-led exploration of changing consumer attitudes towards health, diet, ultra-processed foods, and emerging food technologies.

Exploring the intersection of health, sustainability, and innovation, this report investigates how shifting consumer priorities are influencing product demand, brand trust, and market opportunity. The report delves into evolving definitions of healthy eating, growing scrutiny of ultra-processed foods, and the factors driving or deterring adoption of new food technologies. From functional nutrition and ingredient transparency to environmental impact and ethical considerations, this research uncovers the trends and attitudes shaping tomorrow’s food industry.

Download a sample of the report below.